07th October 2010
I believe that most people go into business backwards. They develop a product or service that they love and then try to find people to buy it. But it’s a million times easier to find people with a pressing problem or desire and fulfill it.
This is how ...
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21st September 2010
As the famous management guru Peter Drucker stated “What gets measured gets done." Now why we are quite capable of measuring results and still not doing anything about them… measurement is the first step. The chances are if we’re not measuring then we’re ...
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13th July 2010
Web copywriting is the art of expressing your message in words so you attract and excite your website visitors. Then once you've got their attention and built desire they're much more likely to buy your products or services. The problem is most websites r...
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